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Reimagining the World of Work at Microsoft’s CIO Summit

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Christine Chen introducing

Margarat Arakawa, General Manager for Windows – on so many devices

Devices are how we make an emotional connection. We want to touch it, feel it, be inspired by and use it – Reimagining our World.

Windows from a Device perspective, as well as an operating system

Tom Grueller – VP of

Interview Notes

MS announced “One Microsoft and One Windows” what does that mean? – Key thing was putting OS the same across all devices, Xbox, phone, PCs, tablets, etc. Using the same architecture O/S togheer across all of our form factors. That means innovation. Usually all organizations have silos within them, and innovation within those silos. That slows down innovation. One fo the big jobs we have as a marketing team is to bring forward those innovations. We have to innovate the way we do business – business models with our OEMs and partners using the Windows product to drive their businesses forward. We have work to bring Enterprise to the next level. Driving Enterprise with Windows in the past, working to continue with all those form factors together. Big thing doing on our O/S team is looking at driving our Windows form factors costs down and experiences up. Need to still create windows devices that people want to carry in every home an dbusines scenario.

How should we make sense of all the versions of Windows?

– We intend for it to be the same experience across all the devices, consumer or business. Having separate O/Ss allows us to build specifically for devices like phones, tablets, etc. Tremendously important for people developing for those purposes. We hope that Windows – whther domain joined or not – will be the experience folks want

Trying to go across continuuium of small screens to large screens, while staying mobile

– notion of windows on arm is important for choice and mobility. Arm is for mobility and embedded devices (gas station kiosk) windows arm processor is important. We have to consider what device do wwe want to build the processor for, and what make ssense? RT limited the types of devices OEMs could build and the types of uses the consumers could have – but that will expand ofer time. As ARM and Windows bring new to core technology, lower price points, longer battery, thin designs, ARM and Intel processors both bring that.

Purchase of Nokia

– Shows our commitment to being a devices and services company. Marrying software and devices itself – where innovation happens most readily for the consumer. Speeds the innovation. 3rd party OEMs are tremendously important to us and will continue to be. Driving their devices forward, we have done for over 40 years and we’ll continue to invest there with our hardware partners to bring innovative devices to the market, not just Nokia.

iPad noise – more Apps than Windows

– That’s one of the big things we hear. Most users/consumers are most focused on. We think of in three ways.

1. First party Apps – even with 3rd parties, Office is one of the biggest apps. this is an area where our products will come to life. Our experience will stand out. We’ll truly differentiate Windows devices from the iPads and Office devices

2. Win32 Apps – historical apps of Windows X86 and have backward compatibility and are tremendously important to businesses, legacy systems that may have been built, are still tremendously important.

3. Touch Apps – modern app that would most commonly be something you’d think about in an App Store. We are building our 3rd party Touch App platform very aggressively. Big Announcement is coming RE missing apps on the phone. We are doing a lot for the speed of getting developers to come. Easier to submit apps, develop for multiple devices, aiming for one platform and one store, and we’ll make a lot of progress on that over the next year for our development partners.

Why should people care about Windows v. iPad and what should they think about when considering what to deploy in their businesses?

– Diff people care for diff reasons. One main reason people will care is that Windows tablets will come in lower price point form factors than what you get from an iPad. More flexibility and compatibility with legacy applications already installed. Lenovo and others will give what’s expected from iPads but with all the

What’s the ecosystem that will help people when rolling out iPad/tablets?

– Windows in the Enterprise scenario. Set of products already in existence, and tons of VARs, support partners, people used to building apps for the Windows platform in an Enterprise application. That’s an advantage we can leverage.

Values to think about when considering deploying?

– it’s about productivity. When solving a business solution – whatever needs to happen in the store or remotely – it’s how you can get tasks done and add value or create value that isn’t there today. Think broadly about current MS system investments you have today, how 1st party apps can run on the device, connecting peripherals, pen support, the notion of handwriting and text entry – you can do these on many devices.

How to do you tie all that together so your business solution can shine? That’s where Windows 8 comes in and helps.

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